Features09/05/10
"1 For All” campaign PDF Print E-mail

We're just nine days away from launching the most ambitious and collaborative effort ever made on behalf of the First Amendment, and we deeply appreciate your participation.


The early response to the campaign has been extraordinary, with more than 1,000 organizations signing up in just the first six weeks. You’ll find a current list of Friends of 1 for All online HERE.
 
In recent weeks, Ellen DeGeneres, John Mellencamp and David Gregory have all agreed to lend their support, and we're beginning to see national press coverage - READ HERE
 
Here’s a brief guide to participating in the campaign:

1. Launch date: We’re asking that all of our friends either publish ads or provide links on July 1. The kick-off is timed for press coverage surrounding the upcoming Independence Day. It will be helpful if we have a wide mix of ads on those days; it’s best if our news-organization partners don’t all publish the “Free to Report” ad on that day.
 
2. Beyond July 1:After the launch, we ask that you publish 1 for All ads whenever you have some space available.  You certainly don’t need to lock into any publishing schedule, but we do ask that you keep track of the ads you do run and occasionally report back to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it with an ad total and approximate retail value. The latter will give us more leverage as we reach out to celebrities to participate in the campaign.
 
3. Please spread the word:We deeply appreciate your support for 1 for All, and encourage you to blog or write columns about your organization’s participation. Your readers, your viewers, customers and associates would benefit from hearing firsthand why you are a proud supporter of the First Amendment. Independence Day offers a great hook for editorial pages: “Celebrate the 1st on the 4th.” We’d love to see copies of anything you write. If you prefer, you're also welcome to run our op-ed that explains the program and the need for it.
 
4. Duration:Some have asked when the campaign will end.  Actually, the goal is to maintain 1 for All for the long run.  Building understanding of the First Amendment will take time.  The “Got Milk?” campaign is now 17 years old and “Only You Can Prevent Forest Fires” goes back to 1944. We’ll provide fresh, creative ads every couple of months and hope that you can continue to provide support in your own way and on your own schedule.
 
5. Contacts:We do want to keep you updated on the progress of the campaign, so it would be helpful to have a contact name and email address for each partner or organization. In the case of a larger media company, this can be a single contact or we can simply reach out to each individual property.  If you haven't already done so, This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
 
6. Customize:While we’re trying to provide a wide range of ads both in print and online, you should feel free to adapt our ads and our art elements to fit your format. We also invite news organizations to substitute a photo of one of your reporters in the “Free to Report” ad. That’s it.  We’ve tried to keep this process as simple as possible.  Please let us know how we can be of help.

If you have not signed up for the promotion and would like to, please visit the website.

If you have any questions, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , at 217-241-1300.

 
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